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Global file nba 2k20. With the first round drafting of yao ming in 2002 the nbas popularity in china skyrocketed as millions cheered on the player who was seen as a bridge between the two countries. The national basketball association nba is a professional basketball league in north america comprising 30 franchises of which 29 are located in the united states and one in canada toronto. A global reach and over a 1 billion followers makes tennis the most popular individual based sport.
The nba has expanded its reach in recent years leveraging international players like giannis antetokounmpo to increase their global audience argues robert litan of the athletic in examining the. It comes up triumph in many of our criteria factors. Carmelo took top honors this year ahead of lebron durant kobe and rose.
The best information we have comes from the nba itself which releases an annual list of the top 15 most popular jerseys. Boosting this popularity is digital coverage by tech firms such as chinas tencent and japans rakuten that have played a key role in nba becoming a mainstay in asian sports culture. In china the nba is the number one sports league across social media with 52 million fans on the leagues official accounts.
The nba has enjoyed over 883 million videos viewed on youtube since. Because countries such as china france and others embraced. In a wide ranging interview nba china ceo derek chang discusses the leagues various growth strategies for the chinese market which has the potential to help the nba become the worlds most.
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